According to the International Taste Institute, “When consumers decide whether they like a product, taste is the most important factor. Every survey that the International Food Information Council Foundation has carried out to date has confirmed this, and in 2020, 88% of those surveyed stated taste as their primary reason for buying a product.”

88% is an unbelievably high number! And yet, it really should not be that surprising. Everyone has a favorite food, a favorite flavor, a favorite restaurant they are loyal to, and gravitate towards when the opportunity arises. We are creatures of habit, and when our brains find a taste we like, we want to stick with that flavor for as long as possible.

We understand what hooks a consumer. Be it cultural heritage, nostalgia, or just a taste they love, flavor is paramount, and we don’t take it lightly. Other suppliers stop at fulfilling orders; we go a step further. We are your partner in creating flavors that drive brand loyalty while co-developing the “next big thing.”

A supplier is not a partner. Suppliers provide the goods, the spices and mixes used in your product, and that is it. We at Savor Seasonings, as your partner, will go beyond by giving you a collaborative process, one where you feel like you are part of something bigger. Something innovative. We want to co-create with you and come into strategic alignment to make custom seasoning solutions. As Jamie T., a snack food producer partner of ours, has said, “Savor creates PARTNERSHIPS through transparent communication, clear follow-through, and unique product development strategy sessions. Savor excels at making their customers feel like family with an emphasis on delivering best-in-class service.”

Collaboration and co-creation are built into our development process. Our very first step is to meet with you and understand your needs, your vision for the future, and your brand goals so we can give you the best product available. As we develop your custom spice blend, we are making sure the components all work together without one overpowering the other. The goal is flavor harmony. Before we declare the product finished, we hear your feedback to ensure we adjust and meet your needs quickly. 

We also look to the future, searching for new ways to innovate our processes to keep flavors as fresh and bold as possible, forecast trends in the snack industry, and use the latest technology for rapid prototyping. All of this is with you, our partner, and your goals in mind, giving you the advantage of differentiation and cost control as well as speed to market.

As your partner, you can be sure we are as flexible in our offerings as we are innovative. Not restricted to snacks alone, we can provide rich, bold dips; zesty sauces and marinades; and rubs that add depth, aroma, and a delicious crust to every bite. Our flavor profiles range from the savory to the sweet, from nostalgic blends to regional cuisines. Our Innovation Boxes offer four distinct flavors to experience and get a small taste of what our R&D department is capable of. We understand that every client is different and every project should be given special attention, not cookie-cutter service. 

One example of this partnership in action comes from one of our customers. We partnered closely with them to solve a complex product-matching challenge that no one else had been able to solve for them in years. Through clear communication and constant feedback, we were able to achieve a precise sensory match as well as streamline their entire supply process.

Another time, we were able to give a customer a product that was so popular it became a viral hit on TikTok. We achieved this through close collaboration, frequent sample shipments, and continuous adjustments to feedback until we found the bold flavor that stood out in the market. This process took less than 5 months and was so popular online that the customer eventually had to take the video down!

Partnering with us at Savor Seasonings means you will have more than just a supplier – you will have someone on your team who understands flavor and the science behind how to make something delicious that drives brand loyalty; someone who treats you like family and wants you to succeed; and someone who will not stop tweaking the product until it matches your vision.

Ready to rethink flavor together? Let’s talk.